Performance Enhancement Professionals is a full-service training facility that provides individualized, multi faceted programs aimed at enhancing and improving the athletic abilities of our clients.

Training at Performance Enhancement Professionals is specifically targeted towards high performing athletes.

  • The Professional Athlete
  • The Elite Amateur Athlete
  • The Business Executive

PEP exposes athletes to training techniques and advanced equipment in order to reach new levels of physical ability and strength. We have developed specific training methodologies that are unique to the industry and have emaculate results.

Our individualized programs require a mutual decision of working together to ensure high quality results. PEP has assembled an experienced staff, most of which have trained athletes for over twenty years, and have been competitive athletes themselves.

  • Comprehensive Athlete Evaluation — detailed individualized assessment
  • Speed Training
  • Strength Training
  • Power Training
  • Combine Training
  • Field Agility/Quickness
  • Optimizing Body Composition
  • Optimizing Fitness Level to Lengthen Career/Career Longevity

Ian Danney has acquired a reputation that coaches and trainers across the globe wish to emulate. His unique programs and techniques provide credible results and continued success. Ian willingly teaches and consults with a number of professional team coaches and trainers. Those who are unable to be in Scottsdale seek his advice on improving and organizing their nutrition plans, supplement programs and existing training programs.

At PEP, therapy and training go hand in hand. It is essential to include a proper work to rest ratio in your program. By having your program completely individualized and carefully monitored, Coach Danney and his trainers ensure that your training is optimized to prevent injuries and reach maximum gains. In doing so, you will be exposed to several recovery techniques including:

  • Active Release Technique (ART)
  • Massage
  • Acupuncture
  • Chiropractic Adjustment
  • Hot and Cold Baths
  • Other additional therapeutic modalities

You can be assured that your training and therapy will be seamlessly integrated in order to benefit your entire body.

You are not just what you eat; you are what you do with what you eat. Coach Danney holds a strong belief that in order to maximize full benefits of his training programs, it is imperative that each athlete also incorporates a custom nutrition and supplement program.

Because nutrition plays a big part in your performance and is often overlooked, at PEP you will receive a detailed eating plan based on your individual goals and body analysis. A meal plan is created based on your optimal nutrient ratios, energy intake, meal timing, and likes and dislikes.

Following a custom supplement plan is just as important as nutrition. PEP will devise a precise supplement regimen to further enhance your training and recovery efforts. All supplements are ethical and safe for testing. We utilize many proprietary formulas that will be tailored to your personalized training and work with your biological individuality.

Through his hands on experience and knowledge of supplements as they relate to benefiting the body and training regimen of his athletes, Coach Danney felt there were products necessary to his program that were missing from the market. As a result, he developed a few of his own products that are unique to the industry. These nutritional supplements are available through his company Optimum EFX Formulations. Visit www.optimumefx.com to view available products.

Procedures Available at PEP are:

  • Diagnostic ultrasound studies
  • Dynamic/Motion ultrasound studies for functional assessment in addition to anatomic structure
  • Precise image guided procedures of the musculoskeletal system including but not limited to; soft tissue injuries, tendon or ligaments, any pathology of joints.
  • PEP utilizes the most advanced therapeutic/regenerative techniques to treat injuries including visco-supplementation, platelet rich plasma (with specialized systems for optimizing concentration of platelets), and high growth factor allograft AmnioFx.
  • PEP is partnered with multiple specialists and doctors, and the home of Dr. Janet Martin. Dr. Martin is our fellowship trained, Musculoskeletal Radiologist.  Along with PEP, Dr. Martin has or continues to work with the Arizona Cardinals, the Arizona Diamondbacks, the Phoenix Coyotes, multiple MLB teams, and Universities throughout Arizona.

The PEP System

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click on the red points for a description

Performance Therapy

• At PEP we consider Performance Therapy, a system of various techniques used to manipulate soft tissues for the purpose of warm-up, increased range of motion and the removal of mechanical limitations for optimal training & performance.

Read more.

Speed & Strength Training

• Our training prioritizes strength and speed development via the precise application of a wide array of dynamic free weight, plyometric, and sprint training protocols that is centered around accurately manipulating schemes, densities, volumes and intensities suited for high performance training.

Read more.

Return to Sport - Efficiency

• Our goal is to not only return you to your sport in a timely manner but to return you when you are at your highest level of athleticism, power and speed possible after your injury.

Read more.

Return to Sport

• To return from an injury requires time and help.  The body is capable of healing on its own, but the level and speed of healing can be greatly influenced by correct biomechanics, specific exercise, manual therapy, nutrition and supplementation (and various injections). There is clearly a middle ground between rehab and performance training that is grossly neglected.

Read more.

Regenerative Medicine

• We have collaborated with several doctors to offer a set of biomedical approaches geared towards the regeneration of specific tissues in order to restore tissue structure and function. This is done by the careful injection of biologically active molecules.

Read more.

Regeneration & Recovery

• At PEP you will be exposed to a multitude of soft tissue techniques from our proprietary Direct In-Season Elastic Tissue Therapy, custom IV nutrition therapy. Our regeneration techniques are done before and after the training session.

Read more.

Nutrition and Custom Made Supplements

• At PEP you will receive a detailed eating plan based on your individual goals and body analysis. A meal plan is created based on your optimal nutrient ratios, energy intake, meal timing, and likes and dislikes. Following a custom supplement plan is just as important as nutrition. PEP will devise a precise supplement regimen to further enhance your training and recovery efforts.

Read more.

Performance Therapy

What is Performance Therapy?

At PEP we consider Performance Therapy, a system of various techniques used to manipulate soft tissues for the purpose of warm-up, increased range of motion and the removal of mechanical limitations for optimal training & performance.

We have coined the term DIETT. Directed In-Session Elastic Tissue Therapy. Unlike soft tissue therapy which is directed toward solving a pain problem, DIETT is directed towards optimizing movement, maximizing the array of exercises that can be performed and speeding the progression to more advanced or complex exercises. For example, tight hip flexors and calves may limit your squat depth and strength potential independent of pain. Most times this goes untreated and or unrecognized due to the absence of pain. However, some specific therapies directed toward these areas during the session can immediately and markedly improve performance.

Coach Danney, based on years of experience with elite athletes, has developed a system based on observation and testing to identify potential performance inhibiting elastic tissue limitations and addresses them at the moment they are observed. This has several advantages. First, the athlete is observed performing the actual sport skill or exercise at the time of execution. Often, even for the skilled coach or practitioner armed with the right tools we are making observations of the athlete performing a test or a staged activity or are working off previous film. This at best just gives us a picture or a window in time. We are very dynamic beings and for high-level performance this is woefully insufficient. By observing and treating in real time we get the best information and opportunity to resolve problems. Furthermore, because this is occurring during the session we get immediate observational and athlete feedback to further guide and judge the outcome of our treatment. The value of this cannot be overstated.

For example, during a training session, if I observe a movement pattern dysfunction or aberration I ask the question, Why? Then I begin to work backwards to anticipate the underlying cause of the problem and treat the assumed source. If the athlete returns to the training session and improves his movement quality that’s great. However, if he does not, this tells me one of two things. Either I was ineffective at treating the underlying problem or my diagnosis of the underlying problem was incorrect or only partially correct. Either way I have gained very valuable information to further guide my treatment and training protocols. Overall, DIETT is not only a performance treatment modality but also a diagnostic tool! Moreover, what’s even more impressive is that these techniques can be carried out in warm-up and usually within the prescribed rest period without disruption of the planned work rest-ratio! That’s a major win-win scenario.

Speed & Strength Training

At PEP we have one objective: to have you walk out of our doors stronger, faster, more mobile, healthier and ready to dominate your sport.

Individualizing our training programs is a vital component we use at PEP for maximum results.This process starts with a thorough sport performance evaluation. Not simply some generic test that evaluates all individuals the same way with zero speed and load and ascribes some mythical number to your current physical condition. Instead, a detailed, biomechanical, functional, sport related battery of tests are used to complete the evaluation process. This includes understanding and unwinding many of the compensations that may have developed into normal movement based on previous injuries or poor movement mechanics. Your physical weaknesses and imbalances will be addressed but we are also focused on improving upon your strengths. After all, the key to maximum performance is to “be strong where you’re strong”. The other training is simply for balance and injury prevention.

Our training prioritizes strength and speed development via the precise application of a wide array of dynamic free weight, plyometric, and sprint training protocols. This centered around accurately manipulating schemes, densities, volumes and intensities suited for high performance training that occurs in all planes of movement. This is further enhanced through the recovery process that completely integrates performance therapy, targeted nutrition and customized macro and mirco nutrient supplementation.

PEP uses a true science based, avante guard training system that’s paired with old school hard work. We work tirelessly to ensure we are at the forefront of training and collaborate with coaches, clinicians and researchers from around the globe. By improving performance and keeping them healthy, we have literally helped our athletes generate 100’s of millions of dollars in revenue by playing far beyond what they were told they could.

This is the best investment that an athlete could make in himself.

Return to Sport - Efficiency

All athletes want to return to the field as quickly as possible. When they are able to return to practice or competitions it can wrongly be assumed that they are 100%. They may not be in pain, but they are not as strong, mobile, or as explosive as before. They may look like they are moving well, but to the trained eye many over compensations are occurring. They may be able to pass a team physical, but that doesn't mean there aren't limitations in what the athlete is able to do.

At PEP, we eliminate compensations. What most athletes need to return to their sport at a level where they are indeed safe to return and able to play at a high level is improved biomechanics, corrective exercises, strength & power training, and manual therapy. Returning to ones sport before their ready sets up the potentials for re injury, new injuries, chronic pain, inflammation, and poor performance. Train with PEP and you will be ready.

Our goal is to return you when you are at your highest level of athleticism, power and speed possible after your injury.

Return to Sport

During every athletes career there is a high probability one will sustain injuries or develop issues that affect performance. While some injuries can result in full recovery, others can require major surgeries or result in many long term problems.

Recovery from an injury requires time and help. Even though the body is capable of healing on its own, the level and speed of recovery can be greatly influenced by correct biomechanics, injury specific exercises, manual therapy, nutrition and supplementation (and sometimes various injections). Without a seamless integration of these things, the athlete may never reach their full potential again, or if they do, it can take an overwhelming amount of time. Unfortunately, this middle ground between rehab and performance training can be grossly neglected.

Most athletes that come to PEP have been very neglected in their return and preparation and are not ready for high-level training. Many times an athlete has compensated with trick movements that appear authentic, but they were created to avoid pain and weakness. To unravel these patterns, it takes a broad range of experience and tremendous skill levels that are very hard to find, especially under one roof. PEP has the resources, the experience and skill sets needed to accomplish this goal.

In many cases, athletes are doing classic physical therapy after major injuries. Ultimately they will need to progress to more aggressive forms of training that return them to there true pre-injury sporting form. In many cases they must return to better than pre-injury form since that state was partially responsible for the original injury. It is at this point where PEP excels and as a result we have been sought out by athletes across the globe to achieve ultimate physical conditioning after injuries.

Regenerative Medicine

In keeping with the philosophy at PEP, we have extended our individualized approach to the personalization and customization of health care, with all decisions and treatments tailored to each individual client in every way possible.

We have collaborated with several doctors to offer a set of biomedical approaches geared towards the regeneration of specific tissues in order to restore tissue structure and function. This is done by the careful injection of biologically active molecules.

Unique to PEP is the inclusion of proprietary blends of vitamins, herbs, bio-active peptides and supplements to enhance the effectiveness of these treatments by further encouraging the body to self heal.

Procedures Available at PEP are:

- Diagnostic ultrasound studies
- Dynamic/Motion ultrasound studies for functional assessment in addition to anatomic structure
- Precise image guided procedures of the musculoskeletal system including but not limited to; soft tissue injuries, tendon or ligaments, any pathology of joints.
- PEP utilizes the most advanced therapeutic/regenerative techniques to treat injuries including visco-supplementation, platelet rich plasma (with specialized systems for optimizing concentration of platelets), high growth factor allograft, and amniotic and placenta derived compounds.

PEP is partnered with multiple specialists and doctors, and the home of Dr. Janet Martin. Dr. Martin is our fellowship trained, Musculoskeletal Radiologist.  Along with PEP, Dr. Martin has or continues to work with the Arizona Cardinals, the Arizona Diamondbacks, the Phoenix Coyotes, multiple MLB teams, and Universities throughout Arizona.

Regeneration & Recovery

Recovery is an essential component of the overall training protocol and is a crucial aspect of optimizing sport performance.  Better recovery means a higher quality of work and better results with less chance of injury. 

The least discussed and most important part of recovery is an appropriate work to rest ratio. This goes for during the workout, between workouts and between cycles of workouts. Get this wrong and all the recovery and regeneration techniques will be at best minimally effective.

Another often overlooked aspect is the absolute need to be proactive in planning the recovery components of the program.  If you start the week and don’t know what therapy/ recovery protocols will be used and exactly where, you have already failed! This needs to be done far before, during and after the session as well as between each session. We utilize our DIETT performance therapy to greatly impact this (see Performance Therapy) .  

Furthermore, at PEP you will be exposed to a multitude of soft tissue techniques such as ART, MAT, Deep Tissue Massage, Acupuncture, Dry Needling, ELDOA, Ki-Hara, Myofascial Stretch Therapy,  Chiropractic (Joint Manipulations), Muscle Energy Techniques (MET), Lymphaitc Drainage, Joint Pumping, Strain Counterstrain, Manual Therapy for Nervous, Visceral, and Vascular Systems, as well as Suanas, Hyrdotherapy, and IV nutrient therapy. 

The role that nutrition and supplementation plays is enormous. We utilize only the highest quality products and formulate them to maximize your individual needs.  This comes from a detailed understanding of what exactly you are recovering from. Neural fatigue, muscle breakdown, substrate depletion – the list goes on. Some workouts naturally stress one or some more than others. Yet most athletes use the exact same peri-workout supplementation regardless. 

At PEP we are committed to thoughtfully integrating all aspects of recovery to optimize how you feel and perform.

Nutrition and Custom Made Supplements

You are not just what you eat; you are what you do with what you eat. Coach Danney holds a strong belief that in order to maximize full benefits of his training programs, it is imperative that each athlete also incorporates a custom nutrition and supplement program.

Because nutrition plays a big part in your performance and is often overlooked, at PEP you will receive a detailed eating plan based on your individual goals and body analysis. A meal plan is created based on your optimal nutrient ratios, energy intake, meal timing, and likes and dislikes.

Following a custom supplement plan is just as important as nutrition. PEP will devise a precise supplement regimen to further enhance your training and recovery efforts. All supplements are ethical and safe for testing. We utilize many proprietary formulas that will be tailored to your personalized training and work with your biological individuality.

Through his hands on experience and knowledge of supplements as they relate to benefiting the body and training regimen of his athletes, Coach Danney felt there were products necessary to his program that were missing from the market. As a result, he developed a few of his own products that are unique to the industry. These nutritional supplements are available through his company Optimum EFX Formulations. Visit www.optimumefx.com to view available products.